The changing faces of Print Media

Print media are traditional mass media published on paper. The concept not only includes the published products but also regards the organizational context shaping the journalistic routines and norms behind the printed products. Print media represents the oldest and the most widespread type of mass media because as opposed to electronic media it does not require an elaborate technical infrastructure on the part of the user. It mainly comprises of newspapers and magazines. Newspapers are clearly associated with information and show an emphasis on political issues and current events. They are valued as a backbone of the democratic public sphere because they enable comprehensive public discourse. News magazines also serve an information function, whereas most other magazines are more committed to entertainment and leisure. These magazines show a diverse spectrum ranging from lifestyle to special interest magazines. With the rise of online communication print newspapers and magazines have come under considerable economic pressure.

• Print media is one of the oldest and basic forms of communication. It includes newspapers, weeklies, magazines, monthlies, banners & graphics, posters and other forms of printed material
• The contribution of print media in providing information and transfer of knowledge is remarkable. Even after the advent of electronic media, the print media has not lost its charm or relevance.
• Print media has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis.
• Magazines and newspapers are the dominant traditional print media used in advertising. Brochures, flyers and other collateral pieces also are sometimes referred to as print collateral. While digital media expansion has affected use of print, it remains a viable way to advertise.
• Primary strengths of print relative to digital include tangibility, an enduring message and high credibility. Some people prefer to read media in print as opposed to digital formats.