Electronic media is a category of media through which one can spread information or communicate to a mass with the help of electronic devices and digital means. It includes, Television, Radio, Internet, Smart phones, etc.
- It has overcome all the disabilities of Print media as the reach is increased and more people can be communicated through this form of media in a faster and easier manner.
- It has also opened the door for the latest form of media: Digital media which has paved its way through Electronic media in this industry; getting a whole new concept for the world to adapt to.
Electronic media plays a vital role in today’s life of communication. It has given billions of people access to information that they previously would not have had access to. In many areas people get educated through this media, they get to learn things about politics, outside environment, etc. It has many outlets such as television, radio, internet, fax, etc. The electronic media makes people aware of the world wide. It allows information and ideas to travel almost instantly from its source to the public through the Internet. Because of the availability of the Internet, electronic media has given billions of people access to information that they previously would not have had access to. Some of the advantages are listed as follows:
• Easily accessible & distributable.
• Faster than print media
• We can see, listen and read
• It serves both literates and illiterates
• It provides wide range of information, entertainment and knowledge.
Other than this points , there are many more like people can get educated from this media, they can get latest news in an instance . Also people are able to bring out their talents and showcase them through this media.
It has made communication to happen very easily and also it has brought people closer.
